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A NEW FACE FOR AN OLD LANDMARK

Bluecadet was asked to help give new life to a Philadelphia landmark: the former Lit Brothers department store, in Philly’s Market East District. So we created a digital entry marquee that invites passersby to pause for a moment, and immerse themselves in seasonal vignettes from nature, public art from local collaborators, and generative reflections of Philly iconography.

Role — Motion Design
Art Direction — Aaron Richardson, Katie Savage
Design — Katie Savage, Gina & Matt
Additional Motion — Nick Greenawalt, Aaron Richardson, Bradon Webb

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